Switzerland's geography is its founding fact: the Alps divide the country, connect its cultures, and generate a tourism economy built on some of the most spectacular scenery in the world. The Matterhorn above Zermatt, the Jungfrau railway (the highest in Europe), the glacier of Aletsch, and the lakes of Lucerne, Geneva, and Interlaken are the most famous examples of a landscape that is, in many places, genuinely unlike anything else.

The cultural diversity is underappreciated: Switzerland has four official languages (German, French, Italian, Romansh) and the communities associated with each feel culturally distinct. Geneva is as French as Lyon; Lugano is as Italian as Milan. Zurich is a German-Swiss financial capital that also hosts one of Europe's best gallery scenes. Swiss public transport (the pass system covers trains, boats, and many cable cars) is the most reliable in the world. The country is expensive, but the infrastructure justifies it.